How A Stay-At-Home Mom Found A Way To Make Money On Instagram – Business – Sturgis Journal – Sturgis, MI – Sturgis, MI

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Search is such a great conversion tool because people are typically typing in their intent, says Viralheats CEO, Jeff Revoy. Social is not such a great commerce tool because people arent necessarily looking to buy something. But it is where they talk about things that are really relevant to fill out that profile of a customer. Where social beats other platforms is in its ability to generate data thats prospective rather than retrospective. If youve gotten married, moved or had a baby in the last five years, chances are you announced it on Facebook (or Instagram or Pinterest) beforehand. While marketers and the data miners they work with might be able to figure out the same thing in other ways, it comes with a significant creep factor. When I was shopping for an engagement ring last fall, I didnt really want ad for jewelry retailers popping up in every browser window where my girlfriend might see them, and I know the teenage girl who started getting coupons for pregnancy vitamins in the mail from Target didnt want anyone else to find out about her condition. With social data, there are fewer such privacy concerns. This is public data people are putting out there, says Revoy. This is just giving companies better information so they dont use such blunt marketing tactics.

Original article here: http://www.forbes.com/sites/jeffbercovici/2014/07/14/viralheat-is-using-social-media-sentiment-to-predict-buying-behavior/

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14, 2014 @ 12:55 pm By Alyson Shontell Posted Jul. 14, 2014 @ 12:55 pm Social News Ali Jardine was a full-time, stay-at-home mom three years ago. Now shes both a full-time mom and a full-time Instagram photographer with more than 500,000 followers. She says she makesmore than I would if I had a steady part-time job on the photo social network through advertising campaigns like Dos Equis and Travel + Leisure. There are a few marketing companies that connect advertisers with high-profile instagrammers like Jardine, such as Niche and Mobile Media Lab. Jardine told Fortunes Akosua Nyantakyi how she was able to turn a hobby into a money-maker. Originallya painter, Jardine found Instagram was a better creative outlet than oils and canvas. “I have all these ideas that I would like to paint, and when it comes to putting them down on a canvas its much more difficult than picking up my phone. Im almost all iPhone, she says. Jardine attributes her large following to posting photos every day.Consistency is really key, she says. She also tries to take photos of silhouettes, so the viewer can imagine being the person in the shot and connect further with Jardines work.

Original article here: http://www.sturgisjournal.com/article/20140714/BUSINESS/307149983/-1/News

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